Readers want the experience of a real marque/model expert to guide them to a safe purchase. They want the advice of someone who is familiar with the most common problems associated with the model and someone who knows the real cost of repairs/renovations.
Readers also want to ubderstand the diffrences between various versions of the subject vehicle and relative values.
Lastly readers want to purchase knowledge at a sensible price in relation to the cost of the vehicle.